But connected tech hasn’t just been keeping people entertained during lockdown. As we reported in our April report, Zoom appears to be one of the biggest beneficiaries of these new behaviours, but the platform is by no means the only tech brand that has seen its day-to-day use skyrocket over recent weeks. Skip to Content . US Ad spend on podcasts will jump 45% to $1.13 billion. Download the 2020 report. Facebook ad engagement dips Weekly transaction volumes in the tourism sector are still 30 percent lower than they were in the first 6 weeks of 2020 though, and with the number of new COVID-19 cases continuing to rise at the time of writing, it’s likely that conditions will remain tough for travel brands for the remainder of this year. The number of social media users in Turkey increased by 2.2 million (+4.2%) between April 2019 and January 2020. As a result, it’s essential that marketers think more broadly about how audiences and consumers might want to discover and learn about their brands, and in particular, how they can weave search-friendly elements into their social media activities. The figures we report for mobile phone users this quarter also appear to have remained static compared to the figures we published in April, but the latest data from GSMA Intelligence show that unique mobile users continue to grow, despite corrections to the overall total. And if it’s speed you’re after, head to Singapore – it has the highest fixed internet connection speed globally at a ripping 200.1mbps.”, Nathan McDonald, co-founder and group chief executive, We Are Social, commented: “The world continues to embrace the internet and social media. So what do all of these new numbers mean for you? : Let's talk #podcasting. Twitter’s tools show that the addressable advertising audience in the country dropped by more than 20 million over the past 3 months, accounting for more than a third of the overall global adjustment. The figures mean that Instagram’s ad audience is currently growing at a rate of more than 1 million new users per day, resulting in global reach of 1.08 billion by early July 2020. Zoom already promotes a selection of branded virtual backdrops on its website, and we’re guessing it may only be a matter of time before one of the larger platforms adopts an ad-funded video conferencing model for those users who haven’t signed up for paid packages. However, roughly 3.2 billion people around the world remain offline. While it’s safe to assume that increased use presents an exciting opportunity for these brands to grow their revenues, they may not be the only brands that will be able to capitalise on these new behaviours. Our Chief Strategy Officer, Mobbie Nazir, looks at why the marketers who don’t respect the rules of gaming communities can expect to be treated harshly. We still spend a lot of time online, but we will likely see people being more aware and in control of the data they give away.”, To view and download the report, go to: https://wearesocial.com/digital-2020. Indeed, numerous stories have emerged over recent weeks highlighting the role that connected tech can play in combatting issues such as loneliness amongst the elderly. There are now 5.19 billion unique mobile users globally and for the first time, more than half (50.1%) of all internet time is spent on mobile devices. Social media penetration in Egypt stood at 41% in January 2020. Even more encouragingly, ecommerce transactions have increased across almost every category, with sports equipment brands and supermarkets seeing particularly strong gains compared to pre-Coronavirus levels. Die Social Media-Kommunikation 150 deutscher Unternehmen wurde analysiert und in … With some nostalgia marketing, we can create fun campaigns and look back to the good old days. Our new 2018 Global Digital suite of reports reveals that there are now more than 4 billion people around the world using the internet. Use of voice interfaces has grown over the past year. These hours are not only for socialising – 64% of internet users aged 16 to 64 in Indonesia say they use social media for work, the highest figure globally. There were 77.39 million mobile connections in Turkey in January 2020. However, the latest research indicates that tales of the office’s death appear to have been somewhat exaggerated. 2. Essential headlines And finally… Internet users aged 16 to 64 in Thailand (1h 43m per day) and the Philippines (1h 33m per day) spend the most time in the world using game consoles. Un paese che si conferma maturo e connesso, con un trend di adozione in crescita per quanto riguarda Internet, piattaforme social e nuove tecnologie. Social Media Trends 2020 Report. Moreover, research from GlobalWebIndex shows that almost half of all internet users expect to make more use of ecommerce even after the outbreak is over, with consumers in some of the world’s largest developing economies most likely to foresee increases in their online shopping activities. There were 54.00 million social media users in Turkey in January 2020. In other words, just as “home is where the heart is”, so “work is where the wifi is”. TikTok, in 7th place, now has 800 million monthly active users, with 500 million of these users in China. Television news and online sources have seen a surge in demand, and more people identify television as their main source of news, providing temporary respite from a picture of steady decline. Given the significance of this milestone, we’ve produced a comprehensive analysis of the global state of social media, which you can read in full here. This slowdown is likely due to the impact of Coronavirus lockdowns, especially in China, which contributes a sizeable share of overall global growth. Growth trends indicate that an average of more than 1 million people started using social media for the first time every single day over the past 12 months, equating to almost 12 new users every second. Tourism transactions continue to be badly affected by safety fears and ongoing travel restrictions, but the encouraging news is that transaction volumes appear to have increased threefold since our previous report three months ago. Hootsuite (We are Social) secara berkala menyajikan data serta tren yang dibutuhkan dalam memahami internet, media sosial juga perilaku e-commerce di setiap tahunnya. We can see support for this hypothesis in the global figures for increased use of video conferencing by age and gender as well, where the data shows a clear difference between the expectations of younger and older users. Backed by data from over 3,100 respondents, interviews with industry analysts, and exhaustive market research, this report covers five distinct global social trends. Twitter appears to have lost the audience gains that it posted, , with the company’s advertising tools suggesting that global advertising reach has now dipped back below the figures those same tools were showing, Why marketers need to understand culture in gaming communities. GlobalWebIndex finds that social networks are playing an increasingly important role in people’s brand research behaviours, and are now second only to search engines. So, while there’s plenty of evidence that excessive use of connected tech can be harmful, it’s worth remembering that the same technologies can also improve people’s quality of life. Aufgrund der Datenmissbrauchsskandale der letzten Jahre verwenden über die Hälfte der Internetnutzer Adblocker. We’ve been tracking the rise of voice search and voice command for some time in our Global Digital Reports series, especially because of the sharp increases in use across some of the world’s fastest growing internet markets. On average, this means that roughly 11 new users come online for the first time every second since July 2019. We’ve collected a wealth of new ecommerce insights for this quarter’s report, all of which point to an increased role for ecommerce even after the COVID-19 pandemic has passed. Social media’s relationship-building power extends beyond customers. Diese und weitere Fakten gibt es in unserem Digital 2020 Report: der ultimative Guide in die Internet-Welt. Search behaviours are evolving Indeed, Indian internet users seem to have embraced video conferencing and video calling more than users in any other nation, despite the fact that the country continues to be plagued by some of the slowest internet connections in the world. These will vary by country and by culture, however, so be sure to check the. Try it free today. Social media penetration in Turkey stood at 64% in January 2020. There were 42.00 million social media users in Egypt in January 2020. : RT @JaswinderVirdee: CH is trembling, @donanderson01 : Since he whose name shall not spoken flew off to his personal abyss -- I just feel like the world is a lot lighter.… twitter.com/i/web/status/1…, 32 Avenue of the Americas, 4th Floor, New York NY 10013, Digital use around the world in July 2020, that global internet traffic has grown by as much as 30 percent this year, while research from GlobalWebIndex. 1. Global digital growth shows no sign of slowing, with a million new … The latest data from GlobalWebIndex indicate that well over half of the internet users in India, China, and Indonesia now use voice tech each month, with 6 in 10 users in India saying that they used voice interfaces in the past 30 days. Get to know how, and why, social media changed in the wake of the pandemic. Not everyone has your insights into the many channels you use. Globally, we will spend a collective 1.25 billion years online this year. In contrast to the jump in ad engagement that we reported back in April, the latest data suggest that Facebook users clicked on fewer ads in June than they did in March. LinkedIn’s tally of total registered users also reached an impressive milestone this quarter, passing 700 million global users. This means that – for the first time – more than half of the world’s population now uses social media, with more people using social media than not. While growth in time spent on social media won’t continue past 2020, features such as live streaming, video chat and gaming will get more attention. Our Co-Founder and CEO for Italy and Spain, Ottavio Nava, shares his thoughts on why 2021 will be the year branded content comes into its own, and how CMOs can embrace it. Auf lokale Erkenntnisse reagieren Laden Sie sich neben dem weltweiten Bericht auch unsere kostenlosen lokalen Reports herunter, um einen detaillierten Blick auf Social Media, Mobile und E-Commerce Verhalten auf der ganzen Welt zu erhalten, inklusive Insights aus Deutschland. Facebook’s data show 1% growth over the past quarter, while Instagram’s ad audience has risen by nearly 6% in the same time period. 3. Video summary in two minutes . Facebook ad engagement levels are still higher than they were at the start of the year though, which should offer some level of encouragement for marketers. We found that sophisticated organizations use social media to deepen relationships, increase value and efficiency, and become a catalyst for culture shifts. In this report, we bring together the most important insights on the world of social media. Furthermore, a 90 percent drop in the reported number of Twitter users in Russia played a significant role in this quarter’s reduction. Hootsuite’s financial service report examines key industry trends, tracking how organizations are using social media to grow revenues and decrease operational costs. Digital 2020 Italia - We Are Social Italia In Italia sono quasi 50 milioni le persone online ogni giorno e 35 milioni quelle attive sui canali social. The number of social media users in South Africa increased by 3.5 million (+19%) between April 2019 and January 2020. You need to be able to explain all that your team is doing and the results it’s achieving, to justify your budget. What’s more, social networks are now the top choice amongst internet users aged 16 to 24 when it comes to brand research – even ahead of search engines – with younger women particularly likely to turn to social media for their research needs. As a result, as you start to think about 2021, it’s worth investing in plans and tech stacks that can adapt and flex over time – especially given the uncertainty around the ongoing evolution of COVID-19. : RT @KevinRothrock: An incredible scene today in Russia. Our new Digital 2020 reports – published in partnership with We Are Social and Hootsuite – show that digital, mobile, and social media have become an indispensable part of everyday life for people all over the world. US consumers have flocked to social media during the pandemic, providing an unexpected boost to properties both young (TikTok) and old (Facebook). Click here for more information. Staying positive is the best way to live with this pandemic.” Aji Aditra Perdana. Our reading of this data suggests that – as is so often the case in connected tech – adoption rates and digital activities are more likely to be determined by people’s age than by infrastructure. There were 6.00 million social media users in Ghana in January 2020. For context, Akamai reports that global internet traffic has grown by as much as 30 percent this year, while research from GlobalWebIndex shows that we’re still spending considerably more time using connected tech than we were at the start of 2020. The report finds that 49% of the world’s total population (3.8 billion people) now uses social media, an increase of 321 million or 9% from 2019. The world’s most-used social platforms are Facebook, YouTube, and WhatsApp. Get Started Internet users spend an average of 1 hour and 10 minutes a day using games consoles; 20% say they have watched a live stream of others playing games in the past month, and 14% have tuned into an esports tournament in the past 30 days. Social media users in the Philippines are the most active, averaging three hours and 53 minutes on social every day, and Indonesia comes in fifth place with three hours 26 minutes. Internet penetration in South Africa stood at 62% in January 2020. The global total grew by 346 million over the past 12 months, equating to year-on-year growth of more than 8 percent. Increased use of connected tech continues However, even once we adjust historical figures for these source corrections, the latest data show that the number of global internet users continues to grow at a similar pace to the rates we’ve reported over our past few reports. Download the Full Report Here. With roughly 98 percent of internet users across all age groups using a search engine every month, there’s no doubt that these tools continue to play an essential role in people’s online activities. People’s behaviours are evolving though, and it’s important to understand how these changes will impact demand for your brand’s products and services, as well as how you’ll need to adapt your marketing activities to achieve maximum efficiency and effectiveness. Making sense of the numbers What’s more, the pace of growth appears to have accelerated in recent months, despite the global total having already passed the halfway mark. There were 92.71 million mobile connections in Egypt in January 2020. Internet user numbers continue to show strong growth as well, with our latest analysis revealing that 346 million people came online for the first time over the past year. Simon Kemp Global Consultant We Are Social Globale Trends verstehen. The number of social media users in Egypt increased by 2.9 million (+7.3%) between April 2019 and January 2020. The company’s ad tools report that the global median remained steady at 13 ad clicks per user, per month, but closer inspection of the data by age and by gender reveals that clicks actually declined across most demographic groups, compared to the median levels for March. However, our analysis indicates that India may account for as much as a quarter of TikTok’s global active user base, so any ongoing restrictions could become a major hurdle for TikTok’s future expansion. You’ll find all of those charts for free in the SlideShare embed below (click here if that’s not working for you), but read on below for my in-depth analysis of this quarter’s key stories. Download now. The company’s latest data indicates that Instagram added 111 million new users to its advertising reach in the past quarter, equating to quarterly growth of more than 10 percent. This error message is only visible to WordPress admins, Why 2021 is the year branded content will come into its own, Digital Culture Review: The biggest content from 2020 says a lot about how we'll behave online in 2021, More than half of the world now uses social media, Global TikTok use has surged, but future growth may be more challenging, Instagram has reached a big new audience milestone, Search behaviours are evolving, with important implications for brands.

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